@article{Gorbaniuk:2017,
  author  = "O. Gorbaniuk and M. Wilczewski",
  title   = "In Search of Ecological Norms in Brand Personality Diagnostics",
  journal = "Journal of Management and Business Administration. Central Europe",
  volume  = "Vol. 25",
  number  = "No. 1",
  pages   = "2--15",
  year    = "2017",
}