author  = "O. Gorbaniuk and T. Sokołowski and E. Markowska and K. Czajka and A. Mielczarek",
  title       = "Brand Personality and Consumer-Based Brand Equity: A Study among Polish Consumers",
  booktitle   = "Cultural Perspectives in a Global Marketplace : Proceedings of the 2010 Cultural Perspectives in Marketing Conference; ISBN: 9783319186955",
  address     = "Lille, Francja",
  publisher   = "Cham Heidelberg New York Dordrecht London, Springer",
  pages       = "88--93",
  organization = "ed. by Dheeraj Sharma",
  year        = "2010",